May 2025
Matcha – From Ritual to Trend Drink
From traditional ceremonial foam to the trendy latte: Matcha has long evolved from a niche tea to a global trend drink. What’s behind it – and why it should be on every modern tea menu…
From Traditional Ceremonial Foam to Coffee Shop Star
Matcha was never just “tea.” Rooted in Japanese tea ceremonies for centuries, the finely ground green tea powder was once considered exclusive and mysterious. Today, it’s much more: a global trend – whether as a classic Matcha Latte, an iced version, or in a smoothie.
What explains the hype? Matcha combines ancient culture with modern demands for health, sustainability, and aesthetics. The vibrant green color, the slightly bitter umami flavor, and the fine crema make Matcha a multisensory experience – both in the cup and on social media.
Matcha Latte – Hot or Iced?
Whether cozy or cool: Matcha Latte is the most popular gateway to the world of Matcha. When served hot, its characteristic aroma is particularly enhanced; when cold with ice and plant-based milk, it creates a refreshing alternative to classic coffee drinks.
– For Iced Latte: Feel free to experiment with fruit purees
– Froth with a Chasen or milk frother for the perfect crema
More Than Just Taste – Matcha as a Lifestyle
Today, Matcha stands for more than just enjoyment. It’s part of a conscious lifestyle – energizing without the caffeine crash, full of antioxidants, and with a rich history. This combination of tradition and modern spirit makes it so exciting.
Whether pure or creatively combined: Matcha has earned its place on the modern tea menu – and in many minds, it symbolizes quality, calm, and mindful breaks.
Want to know more about preparation, origin, or the differences between Matcha qualities? Stay tuned – in the next article, we’ll dive deeper into the green world.